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Developers question Apple’s advertising ambitions
(Reuters) – Software developers expect a windfall in ad revenue from games and other applications they are designing for the iPad, but Apple Inc’s (AAPL.O) push into mobile advertising is raising some...
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Apple/Quattro iPhone Ad Feature
Apple/Quattro iPhone Ad Feature ‘Cannot Be Duplicated’ by Competition Posted using ShareThis An e-mail pitch sent by Quattro Wireless, the mobile advertising company acquired by Apple earlier this year...
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AdMob’s CEO: Don’t drink Apple’s Kool-Aid on mobile ads
My comments on the below: Surprisingly it seems that Mr Jobs was unaware that expandable in-app advertising, where the user does not leave the app in order to interact with the advertiser already...
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Clash of Titans: Apple vs. Google
What the duel between Google and Apple’s operating systems means for brands Posted By, - Joan Voight, June 27, 2010 No question, placing ads or branded apps on mobile phones promises to be the Next Big...
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YOC Launches Ad Plus Rich Media Ad Platform ] Mobile Marketer
Mobile agency YOC has unveiled its rich media advertising platform, Ad Plus. Developed specifically for use within mobile applications, the platform offers advertisers the ability to embed video,...
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How the IAd Gave Mobile Marketing Needed Shot in Arm
Posted by] Kunur Patel Published: September 12, 2010 NEW YORK (AdAge.com) — What a difference an “i” makes. When Steve Jobs introduced Apple’s very own mobile ad unit, the iAd, on a stage in...
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Is Apple driving iAds advertisers away? | Econsultancy
Comment on the article: This was summed up perfectly. However in defence, it is a doubled edged sword as with Rich media on mobile we are moving in to new unexplored areas. In essence, as an industry...
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Apple halves its iAd fee to attract more advertisers
My Comments on the below: I am not surprised Apple have reduced the entry level for pricing and a sensible move. However, I still think they need to consider what kind of advertisers their product is...
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Apple Snubs The iAd & My Personal View on the Mobile Ad Market
My Comments on the below: It is very interesting that Apple have not mentioned iAD at the World Developer conference day in San Francisco yesterday as highlighted by Dan Frommer of Business Insider....
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HOT NEWS: Apple’s IAd Mobile Business Is Said to Trim Prices as Advertisers...
Posted By ] Adam Satariano Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the...
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